How people find your website through Google can have a major impact on your business and sales. Recently, Google made changes to its search algorithm to help improve the quality of search results provided so that previous 'black hat' tactics such as link spamming, link baiting, and dummy directories, were rendered useless when it came to achieving a better page rank.
Google doesn't want people flubbing its system to get better search results, because the average search performed by a person is becoming more intelligent.
For this reason, high quality content is the path to ensuring your place on page one of a Google search.
Content Prior to Panda
One of the early tactics that many black hat SEO users tried with Google was posting the same content over and over on different web addresses, hoping that the links within the articles would quickly boost the ranking of their pages.
This worked for a while, but Google's algorithm was quickly updated to be able to detect duplicate content and so this method ceased to work. Because writing new and fresh top quality content takes time and requires a person knowledgeable on the subject, many black hat SEO users wanted to avoid this.
Thus the realm of content 'spinning' was born. Content spinning is the act of taking an article and replacing certain keywords within it with synonyms in order to make the content appear different to a search engine.
While this technically works, the spun article rarely makes sense to an actual human reading it. Take this as an example:
Original Sentence: "One of the best ways to find new things to buy online is by performing a Google search."
Spun Sentence: "One of the good methods to find recent stuff to acquire is by accomplishing a Google inquiry."
As you can see, the spun sentence reads exactly like a sentence would, but some of the word choices as synonyms don't make sense in the same context as the original sentence. Google has sharpened its algorithm against sentence structures like this, where numerous articles appear to have the same syntax with just a few words carefully chosen to be replaced as synonyms.
Feeding the Panda in 2011 and Beyond
Because of the algorithm changes to help combat low caliber content, it becomes more important than ever for business owners and entrepreneurs who are seeking content online to ensure that only good content is produced and posted. Quality content is content that has never been published online, makes proper use of the targeted keywords by respecting density, and provides something of value to the user who is searching for said keyword.
Some pieces of content offer better value than others, when compared to the type of keyword they're designed to promote within Google.
Well written How-To articles are generally a great source of content, since many people turn to the Internet when they have questions about how to perform a task. News articles are also well received, as many people want to know the latest news concerning technology, politics, and any number of other interests available online.
When purchasing high quality content, keep these things in mind:
• Is the content original?
• Does it offer some value to the reader?
• Is it flooded with unnecessary keywords?
• Does the grammar, spelling, and punctuation check out?
Content should always be original and hold some value for the person who is reading it. While in the past, keyword stuffing was the thing to do to get articles recognized on Google, this is no longer the case today.
Stuffing keywords will more than likely just get your page ignored. Additionally, you want to produce content that is easy to read and will bring people back for more. By producing content that is easy to read, engaging, and free of grammatical and spelling errors, your efforts at article marketing will reward you ten-fold.
Google doesn't want people flubbing its system to get better search results, because the average search performed by a person is becoming more intelligent.
For this reason, high quality content is the path to ensuring your place on page one of a Google search.
Content Prior to Panda
One of the early tactics that many black hat SEO users tried with Google was posting the same content over and over on different web addresses, hoping that the links within the articles would quickly boost the ranking of their pages.
This worked for a while, but Google's algorithm was quickly updated to be able to detect duplicate content and so this method ceased to work. Because writing new and fresh top quality content takes time and requires a person knowledgeable on the subject, many black hat SEO users wanted to avoid this.
Thus the realm of content 'spinning' was born. Content spinning is the act of taking an article and replacing certain keywords within it with synonyms in order to make the content appear different to a search engine.
While this technically works, the spun article rarely makes sense to an actual human reading it. Take this as an example:
Original Sentence: "One of the best ways to find new things to buy online is by performing a Google search."
Spun Sentence: "One of the good methods to find recent stuff to acquire is by accomplishing a Google inquiry."
As you can see, the spun sentence reads exactly like a sentence would, but some of the word choices as synonyms don't make sense in the same context as the original sentence. Google has sharpened its algorithm against sentence structures like this, where numerous articles appear to have the same syntax with just a few words carefully chosen to be replaced as synonyms.
Feeding the Panda in 2011 and Beyond
Because of the algorithm changes to help combat low caliber content, it becomes more important than ever for business owners and entrepreneurs who are seeking content online to ensure that only good content is produced and posted. Quality content is content that has never been published online, makes proper use of the targeted keywords by respecting density, and provides something of value to the user who is searching for said keyword.
Some pieces of content offer better value than others, when compared to the type of keyword they're designed to promote within Google.
Well written How-To articles are generally a great source of content, since many people turn to the Internet when they have questions about how to perform a task. News articles are also well received, as many people want to know the latest news concerning technology, politics, and any number of other interests available online.
When purchasing high quality content, keep these things in mind:
• Is the content original?
• Does it offer some value to the reader?
• Is it flooded with unnecessary keywords?
• Does the grammar, spelling, and punctuation check out?
Content should always be original and hold some value for the person who is reading it. While in the past, keyword stuffing was the thing to do to get articles recognized on Google, this is no longer the case today.
Stuffing keywords will more than likely just get your page ignored. Additionally, you want to produce content that is easy to read and will bring people back for more. By producing content that is easy to read, engaging, and free of grammatical and spelling errors, your efforts at article marketing will reward you ten-fold.
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Article Source: http://EzineArticles.com/?expert=Nelson_Dias_Dos_Santos 
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