Search engine marketing : Is a form of e-marketing, which promotes respect for the site by increasing the show in the search engines through the Control Strategy search engines (SEO)
Place a paid (paid placement) such as placing the URL on one of the aspects of the results page or put it in the first results for a large amount of money, advertising in the same context of the site (contextual advertising) and paid listing and we will explain this later.
This is the type of e-marketing of the most important types of modern methods of e-marketing, in 2008 companies spent only in the U.S. the equivalent of 13.5 billion on this type of marketing.
Some marketers find it difficult to understand the complexities of this type of marketing is that in most cases, hiring a specialized company to manage this type of marketing of the site.
With high users search engines to over 60 billion per month and also exceeds the 90% of visitors to Web sites using search engines as a major source of their information as a result of Mohamed Aly, the search engine marketing became quickly the most effective way to promote the site online.
It is important to customers and users that your site is in the first twenty result at least in that, according to statistics that 93% of users are ignoring the results found after the second page, so it can be for marketing via search engines, it brings an infinite number of visitors if it was the right way.
If it is important to adopt an integrated strategy for marketing via search engines
This strategy will certainly help you put your site at the top of the results page, and also make the site of the first sites in its scope and increasing the visibility of your site in search results, and this leads to greater awareness of your site by the target market
But, as noted above, the search engine marketing of complex topics even marketing experts, so we need to talk about boring elements in detail later.
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